Careful preproduction allows more creative shooting options.
A sound photography plan frees the director to concentrate on the actor's performance.
Simple easy presentation speeds things up.
Help the client see your vision.
Communicate the tone of the spot without a giant commitment.
Boards can suggest casting options.
Express the look of the spot with the style of the board.
Humor created by character takes the edge off in pre-pro meetings.
Make sure everyone knows what's in the shot ahead of time.
Thinking through the angles saves money.
Generate lots of ideas quickly, keep the best.
Mini-boards assure timing, coverage and framing.
Offer more ideas quickly and convincingly.
If you need to reflect attitude, a more finished look can help.
"Knowing what you want" is easier after you explore options on paper.